BMW has always stood out for being at the forefront of technological innovation in the automotive sector. Today, it is no exception with the incorporation of Virtual Reality (VR) in various aspects of its value chain. From design to user experience, virtual reality is transforming the way we live and enjoy BMW vehicles.
Virtual Reality in BMW Design
Virtual Reality enables BMW designers to visualise and modify their future models in a virtual environment before they are produced. This not only saves time and costs, but also improves precision and innovation in design.
Virtual Prototypes
With virtual prototypes , engineers can carry out ergonomic and safety tests before creating a physical prototype. This ensures that every detail meets BMW 's high standards.
Customer Experience at the Dealership
The BMW buying experience has been revolutionised by virtual reality . Customers can now experience a virtual test drive, explore the car’s specifications and customise their ideal vehicle without ever leaving the dealership.
3D Configurators
3D configurators are a powerful tool that allows customers to view and customize every detail of their future BMW, from color to accessories, in a completely immersive environment.
Training and Maintenance
Virtual Reality is also transforming the training of technicians and the maintenance of BMW vehicles. With realistic simulations, technicians can learn to repair and maintain cars more efficiently and safely.
Maintenance Simulations
Maintenance simulations allow technicians to practice complex procedures safely, improving efficiency and reducing vehicle downtime.
The Future of BMW and Virtual Reality
The use of Virtual Reality at BMW is constantly evolving. The brand continues to invest in this technology to offer increasingly advanced and personalized experiences to its customers. From design to delivery of the vehicle, VR is here to stay.
At Your BMW Online Store , we pride ourselves on offering the best parts and accessories for your car, and we're excited to see how virtual reality will continue to enhance the experience for all BMW enthusiasts.
